Ciara Kavanagh Julie Rothwell B2B Content Specialists

expert Content, Communications, and digital strategy

Do you require support with developing and executing your communications and digital strategy? If so, you have come to the right place. At Elite Content Consultancy, we help B2B companies drive brand awareness, increase leads, and win clients through expert strategy and execution. We turn complex ideas into clear, engaging content, with a strong focus on commercial outcomes. Working with SMEs, large companies, and multinationals, we deliver exceptional standards, always.

Let’s chat about your needs

  • Communications Strategy

    Unsure how to position your products/services? Know you have a remarkable offering but not sure how to articulate your value? Collaborate with experts who can turn generic features and attributes into easy-to-understand, value-driven content.

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  • Content Writing

    Drive traffic to your website and increase conversions, with cohesive content that speaks to your target audience and is fully streamlined for AI Search and Search Engine Optimisation (SEO). Build a bank of content that showcases your business as a thought leader in your field. Inclusive of articles, blogs, press releases, brochures, compelling case studies, and more.

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  • Fractional marketing

    Enlist the support of a B2B marketing expert on a fractional basis for a specific campaign or project to accelerate your marketing strategy and execution. Bring in the talent you need to drive forward marketing projects that deliver results, including brand positioning, marketing collateral design and production, website changes, establishing a social media presence, awards applications, and much more.

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  • Rebranding

    If you’re at a pivotal point in your growth and know your brand needs a complete transformation, we’ll work with you end-to-end to make it happen. From strategy through to execution, we don’t just refresh how your brand looks—we translate it across every part of your business, from your website to signage and everything in between. The result is a brand that feels current, consistent, and ready to deliver real impact.

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ABOUT our founder

Julie rothwell

I’m Julie Rothwell, Owner and Founder of Elite Content Consultancy. Prior to launch, I spent 15+ years in Financial Services where I held Senior Management roles as a Service Director, in Product Development, Business Development & Marketing, alongside holding prestigious roles with industry bodies. During my career in Financial Services, I produced marketing collateral, client communications, press releases, whitepapers and blogs and I was involved in developing the user experience of a market-leading trading platform for a multinational. In 2021, I set up Elite Content Consultancy when I realised how passionate I am about supporting other businesses in delivering their business message effectively online, to drive brand awareness, increase conversions and attain higher revenues. Since then, Elite Content Consultancy has grown into a leading independent B2B agency, partnering with companies in Energy, Financial Services, Corporate Travel and Aviation, Construction, Sustainability, Pharma, Distribution, CX/UX, Retail and Technology.

Have a question? Drop me a DM.

www.linkedin\julierothwell 

How we collaborate

Initiate We start with a collaborative session, where we learn your business ‘why’. I get to know you and your team, your target customers and your aspirations for growth. We conduct a digital audit, competitive analysis, and start building recommendations.

Strategy We build digital strategies that strengthen visibility, improve performance, and drive pipeline across web, social, and email marketing, supported by traditional channels that align with your growth aspirations.

Develop We initiate and manage your customised marketing strategy on an ongoing basis and build momentum for your brand. We regularly analyse results and maintain flexibility, knowing the consumer environment is ever-changing.

Optimise Through developing and executing the Elite marketing strategy, we help you drive sustainable growth for your business and build your success story.

OR

Campaign / Project-driven support Bring in expert support when you need it—whether to ease the load, boost your team’s capacity, or deliver a specific campaign.

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  • What they say

    “Julie has transformed our digital presence at Hannon Travel! From the outset, Julie took the lead on the redesign and launch of our website, building a brand-new suite of digital marketing collateral that speaks to our target audience at every stage of the buyer’s journey and enables us to drive sales. Julie project managed our successful rebrand campaign and continues to work with us to manage our social media presence and support us on marketing and communications across all aspects of the business. I would highly recommend Elite Content Consultancy.”

    Eimer Hannon, MD Hannon Travel

  • What they Say

    “It’s been such a pleasure having Julie as part of our team! Her content marketing expertise and genuine enthusiasm have made a real difference for us. Julie has a gift for lifting the load off my shoulders—when she’s on a task, I know it’s in the best hands. Her positive, strategic mindset brings a refreshing energy to every project and meeting.

    Julie's proactive approach, combined with a steady stream of fresh, innovative marketing ideas, has been instrumental in advancing our brand’s digital presence and optimizing client engagement.

    We’ll miss her greatly, and I couldn’t recommend her highly enough to anyone looking for a dedicated, talented content marketing pro!”

    Cristina Coffey CSO EpiSensor

  • What they say

    “Our business lives and dies on how we communicate both our value and our values to clients. We needed a partner who could understand us, our market and what we are trying to achieve. With Julie's help, we've been able to do just that. We've articulated a long term goals for our marketing mission, while closing off short term targets that are generating new connections and meaningful opportunities. We value her flexibility, her can-do attitude, and her clarity of thinking.”

    Brian Herron, Co-Founder and Head of Design at Each&Other

  • What they say

    “Elite Content Consultancy has been producing exceptional content for Ormsby & Rhodes, and now AAB, for a number of years. Julie writes accountancy-focused content for our website, including thought leadership blogs, as well as feature articles for external UK publications, LinkedIn, and email communications. She has a strong ability to understand complex concepts and regulations and translate them into easy-to-understand content that reflects our brand, positions us as experts, and supports our rapid business growth.

    They are detail orientated, consistently meet deadlines, and are great to work with- I wouldn’t hesitate to recommend Elite Content Consultancy. “

    Colm Duggan, Head of Professional Services Ireland AAB Group

  • What they say

    “Elite Content Consultancy has played a pivotal role in accelerating AheadMG’s growth by guiding us through a clear, structured marketing journey that has genuinely transformed our brand.

    From the outset, they helped us step back and define a robust marketing strategy that aligned precisely with our commercial ambitions. This strategic clarity then translated into a confident rebrand that better reflects who we are, what we stand for, and the value we deliver to our clients.

    Beyond the rebrand, they have been instrumental in building and sustaining our brand prominence. Their ongoing support has ensured AheadMG consistently shows up in the right places, with the right messaging, and with a level of professionalism and consistency that has strengthened our market credibility.

    What sets Elite Content Consultancy apart is their ability to combine strategic thinking with practical execution. They don’t just advise – they partner with you, challenge you when needed, and keep momentum moving forward. The impact on our visibility, confidence, and growth trajectory has been clear, and we see them as a trusted extension of our team.”

    Andy Ewell, Partner, AheadMG